Why Exhibit?

10 Reasons you to exhibit in Calgary

  1. Build face to face RELATIONSHIPS and brand AWARENESS

  2. 9 out of 10 consumers who have a direct experience with your brand or product are more likely to do business with you in the future.

  3. You know what they say... getting someone in the door is the hardest part of sales.

  4. The Calgary Bike Show was launched as an innovative concept, designed to target the fast growing and passionate cycling market in Southern Alberta.

  5. We are targeting a passionate audience who love cycling and the outdoors, have disposable income and enjoy learning about new events, travel cycling, products, bike manufactures, local shops and the latest technology.

  6. If your target market includes active cyclists, passionate outdoor enthusiasts, and event seekers, then the Calgary Bike Show is for you!

  7. Increased Sales and Lead Generation

  8. Market Research and Product Launching

  9. Product Awareness

  10. Face-to-Face Interactions + Building Relationships = More Leads, More Sales, More Exposure!

Calgary's cycling community

There are over 500,000 adults who own a bicycle in Calgary. Over 400,000 of those report that they ride their bicycles on a regular basis. Calgary has almost 1000 kilometres of designated bike routes within the city limits. What's more is that all of these numbers are on the rise!


Calgary has a vibrant cycling community made up of many cycling disciplines. This includes commuting, road  biking, mountain biking, BMX, cyclocross, downhill, etc. As a result of the city's close proximity to the Rocky Mountains, the surrounding communities are also very popular for cycling. Calgary has the second highest median household income in Canada, at just under $90,000 annually. Calgarians have higher than average disposable income and they value outdoor activities!

Who attends the show?

Individuals between the ages of 20-49 years old, who are in the prime of their cycling years! Over 70% of attendees come to get educated on the future purchases that they intend to make. Individuals come prepared to demo and learn about  a variety of products and services that the cycling community has to offer. We will provide the venue to showcase, demonstrate, and sell your product to cycling enthusiasts.  


With transportation costs on the rise, and environmental concerns, more and more individuals are looking to cycling as an alternative mode of transportation. Existing cyclists are becoming more and more active in the sport as well.  Stuck in traffic all day, or cycle commuting to work? It's an easy answer for most...cycling is definitely a sport on the rise.


Age Demographics

Anticipated attendance age demographics:


  • 25%  : 18-30 years of age

  • 35%  : 31-40 years of age

  • 30%  : 41-55 years of age

  • 10%  : 55 years of age and older


Who Will you See At the show

Exhibitor categories include:

  • Cycling shops

  • Running events

  • Marathon style events

  • Cycling events

  • Cycling manufacturers

  • Cycling accessories

  • Vehicle cycling accessories

  • Nutritional & Sport drinks

  • Cycling travel companies

  • Fitness gyms

  • Yoga studios

  • Spin studios

  • Running retailers

  • Athletic apparel

  • Training and Coaching

  • Athletic medical services

  • Magazines and other publications

  • And many more... Hopefully YOU TOO!


What is included in my booth price?

  • 8 free admission tickets to the show

  • 6 exhibitor VIP badges (more on request)

  • Exposure on the main page of our website (your logo and website link)

  • Your link and logo on our social media pages


The following can be arranged at an additional cost:

(Note: We do not include these items in the base price in order to keep your booth cost down. Should you require any of the following items, they are available to you at an additional cost.




  • Booth Drapery

  • Booth power

  • Booth flooring (carpet)

  • Furnishings

  • Tables

  • Chairs

  • Displays

  • Packages are available for purchase at our exhibitor’s online shop.

Show Time & Location


March 18th and 19th, 2017

Saturday, march 18th:  10am - 4pm

VIP night Saturday, march 18th:  4:30pm - 7pm

Sunday, march 19th:  10am - 4pm

(Overnight security provided)




Calgary Stampede

Stampede Park

Big Four Building

1801 Big Four Trail SE

T2G 2W1

Jan 20/21 2018
   Calgary Telus Convention Centre.
    Combined with The Great Canadian Fitfest!